We did not discover Klout until a few weeks ago, but thankfully, we were in good shape! Our blog, Two Chics and a Blog, had a score of 47 when we discovered Klout, then we jumped to 55, and it has already changed since then. My personal Klout score is 49. Over the past few weeks I have been reading up on ways to increase our Klout, as well as all other social media scoring metrics. It’s all about the numbers when looking at Klout.
One article I read from 2011 how people could not get an invite to a fashion week party unless their Klout was above 40. Here’s another article that discusses the same party and a few others that used Klout to determine the guest list. This article discusses how someone actually hosted a Klout party.
What is Klout?
I won’t rehash what others have said. This article by Mario Armstrong discusses what it is and why you should or should not care. Basically, if you use social media, you are given a score between 1-100. No one knows how the number is assigned, of course that is a secret.
Our Klout score changes from week to week and we cannot see a rhyme or reason. Last week it was 60, this week it has dropped to 48. We notice an increase when we are very active on social media. Twitter is where we like to engage, we do not have a lot of luck with our Facebook fan page, Google Plus is confusing and we are learning, and our blog (this one) is our primary focus where we are building an organic community.
So how can you increase your Klout score? Here are some tips I found from around the web.
Aaron Lee explains a few ways to increase your score in this blog post from his site. One reader in the comments stated “When I was in university our prof assigned us to create a new twitter account and share ten tweets a day to blog posts from high ranking blogs. Just doing this and engaging with any responses, new followers, etc took me from 0 to 65 in the course of a month. Links are statistically significant way to gain both followers and increased Klout score.” This is a great tip. If you have a lot of followers, some of them are going to retweet your stuff. I am always surprised at what gets retweeted. Some of the simplest things strike people, and they retweet!
Bottom line is to interact with people. the more you interact, the more your community will increase. The more your influence increases. You do this naturally every day. Sharing a photo, talking to people who ask questions, or posting to your blog.
Add your networks! You can add multiple networks to your Klout account to measure. Add them all! The more you interact on all social media platforms, the higher your score will be.
When researching for this blog post, I found some of the same advice repeated over and over again. A lot of it was by people who do have sky high Kliut scores, and some of it was not. My personal Klout is 48 today, right in line with our blog. Crystal is just getting her personal Twitter built up and jumped form 10 to 28 within a week, and I’m sure it will be the same as the blog within a couple more weeks.
Bottom line, engage, interact, and have fun! Build your relationships and all your other analytics will reap the benefits!
Do you care about your Klout score?